Hi, I'm EricI'm a Digital Marketer with a particular passion for SEO and User Experience
I believe that impactful SEO goes well beyond the search engine results page. It means providing the best experience for your audience from ease of discovery to information gathering and conversion.
A Digital Marketing Professional with a Creative Approach to SEO
Just the Basics: I have a passion for learning and collaborating. Pursuing these passions has led me to a fulfilling and rewarding career in Digital Marketing and SEO.
I have always had an interest in how people think and what drives them to do the things they do. This curiosity led me to select a career in Marketing and Advertising.
Combining this discipline with a natural affinity and skill for technology found me in the growing and dynamic Digital Marketing field. In my first role out of college, I was a sponge and dived into all things Web Design, Email Marketing, Pay-Per-Click, Analytics, and more. But the area that I found myself coming back to time and time again was Search Engine Optimization or SEO.
SEO appeals to my interest in understanding human behavior in uncovering the intent behind what they are typing into their search engine. It appeals to my skill in technology through needing to understand how HTML and technical changes impact the search algorithm results. Most of all it challenges me to continuously shift and think creatively to stay successful in this extremely powerful and fascinating channel.
- SEO Strategy
- Keyword Research
- Competitive Research and Insights
- Link Building
- Content Stategy
MY WORK HISTORY
- 11/18 – Current
PNC Bank – AVP, SEO Marketing Lead
- 10/16 – 11/18PNC Bank – AVP, Email Marketing Lead
- 05/14 – 10/16Tamis Corporation – Marketing Manager
- 01/13 – 05/14Tamis Corporation – eCommerce Marketing Coordinator
- 04/12 – 01/13Tamis Corporation – Marketing Assistant
MY EDUCATION & QUALIFICATIONS
Bachelor's Degree, Marketing
The Smeal College of Business
Penn State University, 2010
Searchy Award Winner - Power User
Conductor Searchlight, June 2020
Advanced Technical SEO Certification
SEMRush, January 2019
Eric is one of the most generous and hard-working people that I’ve had the pleasure of work for and with. He was my manager at Tamis Corp and was one of my greatest teachers. He’s patient, kind, incredibly smart, and talented within the field of marketing. I’ve always been grateful for his mentorship and in the end friendship. He’s incredibly loyal and diligent. He’ll go the extra mile, stay the extra hours- I couldn’t speak higher of his professional character. Any company is lucky to have Eric on their team!
Eric was one of the best hires I ever made. As an employee, he eagerly faced challenging projects with little to no supervision required.
He was self-sufficient from day one and immediately worked as part of the team rather than someone who needed to be directed.
Eric has a keen eye for detail, is a great writer and is able to adjust to any situation a marketing department would run into.
Don’t miss out. Get in touch today.
190 Overlook Drive
Pittsburgh, PA 15237