Search Engine Optimization Consultation & Implementation

Keyword Research

At the core of every successful SEO strategy is a deep understanding of the target audience. This begins with extensive research into what language and queries they use to find the services or content you are producing.

What separates Eric’s approach to keyword research from many other SEOs is never losing sight of the end goal: to match your content with the people who need to see it!

To that end, Eric will build a target keyword profile that is equally distributed throughout the entire decision-funnel. There will be as much focus and time dedicated to identifying the keywords that are used in the discovery and education phase as there will be for those leveraged in the decision and conversion phase.

It’s easy to just show you all the general keywords from your industry that garner the most search volume. However, Eric believes it is much more impactful to identify the ones that actually match your content and speak to the audience you want to reach.

Keyword Research

At the core of every successful SEO strategy is a deep understanding of the target audience. This begins with extensive research into what language and queries they use to find the services or content you are producing.

What separates Eric’s approach to keyword research from many other SEOs is never losing sight of the end goal: to match your content with the people who need to see it!

To that end, Eric will build a target keyword profile that is equally distributed throughout the entire decision-funnel. There will be as much focus and time dedicated to identifying the keywords that are used in the discovery and education phase as there will be for those leveraged in the decision and conversion phase.

It’s easy to just show you all the general keywords from your industry that garner the most search volume. However, Eric believes it is much more impactful to identify the ones that actually match your content and speak to the audience you want to reach.

Backlink Analysis

Any seasoned business professional will tout the importance of networking. There certainly seems to be a direct correlation between the number of contacts someone has and the number of opportunities that come their way.

The same concept can be applied to SEO in the form of backlinks. Put simply, a backlink profile is the collection of other websites that have elected to link to your website. Google and other search engines view these links as an endorsement for the content you have produced. The more authoritative the linking website, the bigger the impact that link will have on your site’s organic rankings.

Here is where Eric comes in. He will be able to audit your site’s entire backlink profile and compare it to the other leaders in your industry. Through this research, Eric can provide the most impactful linking opportunities and create the content necessary to earn these coveted backlinks.